US ad market to grow 4.2% in 2008

Total US measured advertising spending is projected to increase 4.2% in 2008, according to TNS Media Intelligence. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half.

Total US measured advertising spending is projected to increase 4.2% in 2008, according to TNS Media Intelligence. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half.