US ad spending up 2.4% in Q1 2005

TNS Media Intelligence reports that between Q1 2005 and Q1 2004 total advertising spending in the US grew by 2.4%.

TNS Media Intelligence reports that between Q1 2005 and Q1 2004 total advertising spending in the US grew by 2.4%. Spanish language TV was the highest growing segment with 19.3% rise.

Advertising spending growth in Q1 2005
Spanish language TV 19.3%
Cable TV 12.4
Local magazines 12.1
National magazines 7.7
Outdoor 4.4
Network TV 4.2
Spot TV DMA's 101-210 3.4
Local newspaper 2.5
B2B Magazines 1.5
Network radio 0.4
National magazines 0.1
Coupons - 3.0
Spot TV -4.3
Total 2.4
Source: Nielsen Monitor-Plus