US advertising market for the first half of 2005

Total US advertising expenditures for the first half of 2005 increased 4.5%, compared to the same period in 2004, to $70.5 bln, according to TNS Media Intelligence. The 4.5% first half growth follows a Q1 2005 increase of 4.4%, indicating that the advertising market is maintaining spending.

US advertising spending by media
Media	First half of 2005, mln.	First half of 2004, mln	Change
Newspapers (Local)	$12,238.30	$12,029.00	1.70%
Network TV	$11,692.80	$11,214.10	4.30%
Consumer Magazines	$10,500.60	$9,621.80	9.10%
Cable TV	$7,935.80	$6,881.50	15.30%
Spot TV	$7,339.30	$7,819.10	-6.10%
Internet	$3,961.80	$3,621.90	9.40%
Local Radio	$3,589.90	$3,537.30	1.50%
B-To-B Magazines	$2,523.70	$2,461.50	2.50%
Syndication - National	$1,994.60	$1,924.90	3.60%
Hispanic Media	$1,953.40	$1,889.60	3.40%
Outdoor	$1,693.90	$1,550.10	9.30%
National Newspapers	$1,688.80	$1,642.10	2.80%
National Spot Radio	$1,243.30	$1,214.30	2.40%
Fsi's	$778.70	$744.20	4.60%
Sunday Magazines	$752.80	$698.80	7.70%
Network Radio	$486.90	$503.60	-3.30%
Local Magazines	$200.00	$160.80	24.40%
Total	$70,574.60	$67,514.60	4.50%
Source: TNS Media Intelligence