US Internet audience profile in April 2008

DemographicUniqueAudience(000)Composition(%)Sessionsper MonthAverage PCTime Spentper MonthAverage WebPages ViewedPer MonthMale79,76348.486170:05:572,483Female84,76851.525765:41:232,2462 - 1115,2289.261011:09:4945112 - 1717,58410.692125:01:591,25418 - 2411,6327.072528:08:591,48225 - 3421,05912.85669:22:062,82835 - 4944,41126.997791:11:393,35455+37,08922.547984:59:552,26465+15,9049.677272:47:501,574Source: Nielsen

Demographic Unique
Audience
(000)
Composition(%) Sessions
per Month
Average PC
Time Spent
per Month
Average Web
Pages Viewed
Per Month
Male 79,763 48.48 61 70:05:57 2,483
Female 84,768 51.52 57 65:41:23 2,246
2 - 11 15,228 9.26 10 11:09:49 451
12 - 17 17,584 10.69 21 25:01:59 1,254
18 - 24 11,632 7.07 25 28:08:59 1,482
25 - 34 21,059 12.8 56 69:22:06 2,828
35 - 49 44,411 26.99 77 91:11:39 3,354
55+ 37,089 22.54 79 84:59:55 2,264
65+ 15,904 9.67 72 72:47:50 1,574
Source: Nielsen