Video: Trey Hoffman of StateChamps.com: Does social lead to conversions?

New social media platforms like Snapchat allow small businesses like StateChamps.com to engage with its target audience, but is that leading to more business?

StateChamps.com COO talks social lead conversion at Dreamforce 2016 Trey Hoffman, COO of StateChamps.com, talks with ZDNet's Stephanie Condon about the company's use of social media to drive leads.