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Innovation

Virgin America makes safety video you'll actually enjoy watching

For once, safety instructions that won't make your eyes glaze over.
Written by Tyler Falk, Contributor on

The U.S. Federal Aviation Administration requires airlines to review safety information about the airplane before each flight. You know, the part of the flight where everyone's eyes are glazed over. But Virgin America found an opportunity to turn a boring aspect of flying and turn it into something entertaining, something you might actually pay attention to.

The video was released last week and already has more than 4 million views. It's hardly a surprise though that Virgin America is producing viral safety videos. The brand, which began operations in 2007, has a mission of "making flying fun again." And with this safety video it has succeeded. (Though they might have to update the video soon.) That mission has also led the airline to be ranked by Travel + Leisure as the top domestic airline for six-straight years.

This post was originally published on Smartplanet.com

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