ISP Virgin Net finally climbed aboard the unmetered Internet bandwagon Wednesday, launching around the clock unmetered access for 10,000 existing customers at £15 per month.
The service, Stoptheclock, will reach the 10,000 users first as part of a trial rollout. In July Virgin intends to open the service to non-Virgin customers.
In a statement, Alex Heath, Virgin Net managing director said: "Once again, the Virgin brand has delivered a simple, straightforward solution in an increasingly fragmented market. We are extremely confident that this package will deliver a commercially profitable, high quality and consumer friendly Internet package".
Virgin's has, however, lagged behind a number of smaller companies in offering unmetered access. According to a spokesman, this is to do with ensuring a high-quality service for customers. "A lot of companies have fallen down on not being able to deliver and as a brand, we can't afford to do that. We've taken a considered approach."