VMware ANZ VP sets sight on more growth in hybrid cloud

VMware Australia and New Zealand vice president and managing director Duncan Bennet believes the IT market is just at the beginning of the cloud trend, and the company is ready to service it.

Since Duncan Bennet took over the role as vice president and managing director of VMware Australia and New Zealand just over four years ago, the challenge for him was always focused on managing the growth of the business.

At the time that he started with the business, VMware was a $2.9 billion company, but, by 2014, it had managed to nearly triple that value, to $6.04 billion.

According to Bennet, the increased value of the business was partially driven by the Australian and New Zealand business, a strong market for the company, which has since seen headcount grow fourfold.

"We have more solutions today than we did five years ago, and in more areas, from the whole datacentre to cloud, to end-user computing and mobility. To build that, we've needed to hire some good people and strong managers and leaders to become a more diversified business. Currently, we're still growing our cloud team from technical specialists to business development people," he said.

Bennet added that VMware's decision to broaden its business from only delivering server virtualisation services to the entire software-defined datacentre has been in response to the changes the IT market has been experiencing.

"We've been going through these changes for a while, and [cloud] just happens to be the most recent one. The industry has continued to evolve. If you go way back it has continued to abstract applications and software from the underlying hardware," he said.

To maintain its position, VMware has been creating hybrid cloud solutions, such as through its vCloud Air platform, which was recently launched in Australia and is already operating in the United States, the United Kingdom, Germany, and Japan.

Bennet believes hybrid cloud is finally getting the recognition it deserves.

"I think customers aren't naive; they're not going to believe the latest thing is going to solve all of their problems. They have applications and demands, but what many are trying to do is maximise their investment on some of the newer areas, and at the same time be as efficient on the applications they have.

"I think most customers are telling us it's going to be a mix [of public and private clouds]... People want choice.

"The other thing is they want to kick off a project really quickly. They want to put into the cloud, and then it can become a major application, and they may want to choose to have that on-premise later on, and hybrid gives you that flexibility.

"What they're telling us is they don't want to develop the next great silo."