Optus has failed to have Vodafone's TV commercials for its "Infinite" mobile plans removed from the airwaves in the Federal Court today.
Optus took Vodafone to court claiming that the TV and print advertisements for the carrier's "Infinite" mobile phone plans were misleading to consumers. Optus argued that Vodafone didn't make it clear that certain calls, texts and access to social network websites were not covered by the "Infinite" plan.
At a hearing of the case in front of Justice John Nicholas on Friday, the two telcos came to an agreement over print advertisements: Vodafone signed an undertaking to update the print advertisements to make the exceptions clearer. Justice Nicholas took the weekend to decide whether to make a ruling to suspend TV advertisements until a hearing could take place.
This morning, Justice Nicholas dismissed Optus' request to suspend the advertisements in a short hearing in the Federal Court.
Optus has not confirmed whether it plans to pursue the matter further at this stage.