Waterstone's plots Kindle rival

Book chain Waterstone's has announced plans to start selling its own e-reader device to take on Amazon's Kindle.

Waterstone's has revealed it plans to create an e-reader to rival Amazon's successful Kindle. Photo credit: Amazon

James Daunt, managing director of Waterstone's, said he had been inspired to create the Waterstone's e-reader by US booksellers Barnes & Noble, which has an own-brand e-reader called the Nook.

"[Barnes & Noble] command the loyalty and indeed love of their customers, and their customers choose to buy their reading in both physical and digital form through them," Daunt said. "That makes perfect sense to me."

For more on this ZDNet UK-selected story, see Waterstones will make its own e-reader to fight Amazon's Kindle on silicon.com.