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We aim to SiRF

Trawling through the 100th handheld spec sheet while carrying out the teethgrindly-dull-but-necessary task called 'data cleansing' prior to our exciting new launch, I couldn't help noticing that SiRF seems to have the handheld-integrated GPS market well and truly sewn up. If a PDA has a GPS inside, it's almost certainly a SiRFstar III.

Trawling through the 100th handheld spec sheet while carrying out the teethgrindly-dull-but-necessary task called 'data cleansing' prior to our exciting new launch, I couldn't help noticing that SiRF seems to have the handheld-integrated GPS market well and truly sewn up. If a PDA has a GPS inside, it's almost certainly a SiRFstar III.

So we were puzzled when a press release from QualComm popped up, trumpeting that 'more than 200 million mobile handsets have been shipped worldwide featuring the company’s gpsOne Assisted-GPS technology'. Since neither I nor my considerably more radio-friendly colleague Rupert Goodwins are aware of a mobile phone with an integrated GPS, we shall have to investigate this hybrid-sounding technology some more.