What mobile video users watch

Type of VideoSubscribers, 000% of mobile audienceMusic Videos63932.8%Full TV/film62231.9%Movie Trailers61731.7%Comedy Videos59630.6%Weather Information58129.9%Local/National/World news56328.9%Sports action or News56128.8%Animations or Cartoons47324.3%Entertainment/Celebrity news45823.5%TV Highlights42521.8%Source: comScore

Type of Video Subscribers, 000 % of mobile audience
Music Videos 639 32.8%
Full TV/film 622 31.9%
Movie Trailers 617 31.7%
Comedy Videos 596 30.6%
Weather Information 581 29.9%
Local/National/World news 563 28.9%
Sports action or News 561 28.8%
Animations or Cartoons 473 24.3%
Entertainment/Celebrity news 458 23.5%
TV Highlights 425 21.8%
Source: comScore