Three-quarters of Super Bowl viewers said that they intended to log onto the Internet on the day of the Super Bowl. Of those who planned to go online, most said they would do so before the game (82%) or after the game (61%). 30% also indicated they would log on during the game itself (29%) or during halftime (28%). Of those who planned to go online on Super Bowl Sunday, the most common reason was to monitor stats and stories related to the game (17%), followed by looking for recipe and party ideas (16 %). Super Bowl ads will also drive viewers to the Web, with 16% of respondents saying they would go online to visit the Web sites of Super Bowl advertisers, while 13% said they intended to watch Super Bowl ads or video clips online.
|Internet-related Activity||Share||Change, YTY|
|To monitor stats and stories related to players and the game||17%||+2|
|For recipe and party ideas||16%||+3|
|To visit Web sites of Super Bowl advertisers||16%||+6|
|To watch Super Bowl ads or video clips||13%||+2|
|To place or follow bets related to the game||5%||+1|