A new study exclusively of Apple Watch owners dissatisfied with their purchase has found that most of them packed it away in a drawer after two weeks because it lacked performance.
Earlier this year, when Wristly quizzed its panel of 2,300 Watch owners, the market research firm found that 97 percent of Apple Watch owners are happy with their purchase.
But because of the risk of positive bias in its first sample, the firm has now obtained feedback from a different group of 330 Apple Watch owners who were dissatisfied with the device. In this group, 86 percent simply didn't find value in the product.
Other top five complaints include that the device's functionality is too limited, it is too slow and has a poor battery life. Finally, 63 percent of respondents are annoyed that the watch's face is not always on and requires a tilt action to check the time.
Given that telling the time is the top interaction with the Watch, that's something Apple may want to fix in future releases.
One respondent commented: "Just because I am extremely dissatisfied with my Apple Watch doesn't mean I am not going to wear it daily as a watch and a watch alone."
Another said: "I like to glance at my watch and know the time without raising my wrist or tapping it."
The study found that 55 percent of the group decided to stop wearing the Watch after two weeks, which anecdotally is about how long it takes before owners see or don't see the point in wearing the device.
Still, even in this group of unhappy buyers, the study found some positive signs for the Watch's future.
First, a minority sold their Watch or returned it to Apple, with 65 percent of Apple Watch owners and 50 percent of Apple Watch Sport owners opting to keep it in a drawer.
"So while not overly satisfied with the product, we can still assess a reluctance to completely reject it," Wristly co-founder Bernard Desarnauts noted.
Secondly, Wristly found that 30 percent of the group still wear the Watch at least for exercise if not daily.
An even more promising sign for the Watch is that 41 percent of the respondents said they are likely to purchase the next version of the Apple Watch.
Desarnauts also said 75 percent of respondents who reported being unsatisfied with the Watch work in the tech industry.
"This high concentration of tech workers among dissatisfied Watch owners, is in our opinion another signal that the tech industry underestimates Apple Watch," he wrote.