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Where online shoppers live in the US

RankMarket% of Adults who spent$500 + online the past year1Washington, D.C. DMA392San Francisco/Oakland/San Jose DMA353Seattle/Tacoma DMA344Honolulu DMA335Phoenix DMA326Boston DMA327San Diego DMA328Austin DMA319Baltimore DMA3110Denver DMA31National Average25Source: Nielsen

Rank Market % of Adults who spent
$500 + online the past year
1 Washington, D.C. DMA 39
2 San Francisco/Oakland/San Jose DMA 35
3 Seattle/Tacoma DMA 34
4 Honolulu DMA 33
5 Phoenix DMA 32
6 Boston DMA 32
7 San Diego DMA 32
8 Austin DMA 31
9 Baltimore DMA 31
10 Denver DMA 31
National Average 25
Source: Nielsen