Direct marketers perform valuable services for their customers, but the very fact thatmore than 64million Americans are on their do-not-call lists elicits consternation on the part of these companies.
Today, the direct marketing industry pub DM News has an interesting take on whether or not the FCC's stand-off attitude about some state-level VoIP service regulations will apply to calls originating from VoIP call centers.
Because these calls are made over the Internet rather than PSTN, this is a sticky wicket.
The consensus seems to be that while federally administered do-not-call lists won't be affected, some question remains about the authority of teleservices compliance officers on the state level to deal with questionable telemarketing practices committed by VoIP-using telemarketers.
The problemwill become more urgent if and when large call centers migrate to VoIP. A variety of analyst quotes in the story failed to reach a consensus on howlikely and rapid thatmigration is likely to be.