It's all too easy to mock some of the brand names and terminology in this industry, so - feeling lazy - I thought I'd do just that.
And today's silliest conference name (still not as bad as MoCollywood though) is... Widgety Goodness! Billed as "Europe's first widget conference" (thank heavens I haven't missed any), some fairly serious players like Google will be there. It's being held in Brighton on December 6th, if you're interested.
Over the press release for more details (no comment from me on this due to Fish-Barrel syndrome):
Commenting on the conference, Widgety Goodness organiser and founder of Snipperoo Ivan Pope said: “Widgetization and fragmentation raise issues that go to the heart of brand control, but offers an incredibly powerful tool to those who can work with rather than against the process."
Nuff said. Although, if like me you are trying to remember where the term comes from, Wiktionary has the answer:
Blend of "window" and "gadget", coined by George S. Kaufman in his play Beggar on Horseback (1924).
Also, as Wiktionary appears to helpfully point out, the word rhymes with "idjit".