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Wikinomics and mass collaboration

During a presentation at the Web 2.0 Summit, author and consultant Don Tapscott previewed some the highlights from his forthcoming book, Wikinomics: How Mass Collaboration Changes Everything.
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Written by Dan Farber, Inactive on

During a presentation at the Web 2.0 Summit, author and consultant Don Tapscott previewed some the highlights from his forthcoming book, Wikinomics: How Mass Collaboration Changes Everything.

He views the next phase of the Web as about mass collaboration and harnessing the power of self organization. It will have a profound change in way companies innovate, orchestrate to create value and compete in marketplace, he said. With billions of smart devices on the Net and billions of people on it, for those users it will be like programming a giant computer. “Social networking is becoming the new mode of production,

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