AT&T in the US and O2 in the UK have announced that they will be the first two telcos supporting the release of Grammy-award winner, music producer, and songwriter will.i.am's smart cuff Puls.
"This device is a new communication on your wrist. Watches don't have SIM cards to this day," will.i.am said at the product announcement during Dreamforce '14 in San Francisco.
The smart cuff, which has been designed with fashion in mind, features many of the functions that smartphones have, including the ability to make calls, send texts and emails, and stream music.
Under the hood of the curved screen is a battery, chipset, 1GB of RAM, and 16GB of storage. It also has 3G, Wi-Fi, Bluetooth, GPS, a pedometer, an accelerometer, and speakers.
In addition, Puls features software from ESRI that brings spatial analytics to the wrist and Humin, an app that claims to capture all contacts in the way the users remember them.
Working with Nuance, the cuff also has a Siri-like feature named "AneedA" — a play on the phrase "I need her" — that provides voice navigation for the device.
For the fashionistas, the cuff will be available in blue, pink, white, and red, and can also be blinged-up in gold or diamonds. However, as yet there is no word on pricing.
Taking it a step further, will.i.am also announced a complimentary fashion line that includes a jacket that can be used to charge the cuff via the sleeves and gives the cuff four extra days of battery life and a bag that can provide power and sound.
Commenting on Puls, Nina Bibby, O2 marketing and consumer director, said, "It is truly an innovative productive with an entirely fresh approach that combines technology, music, and fashion; it's the ultimate fusion. I believe absolutely that Puls will revolutionise people's opinion of wearable technology."
These products are being released under will.i.am's company called i.am+ that aims to bring fashion and technology together, which the singer has dubbed "fashionology".