Facebook may soon see an uptick in SMB ad revenue following its new integration with the web development platform Wix.com.
The social network has partnered with Tel Aviv, Israel-based Wix to give small business users the ability to launch Facebook ad campaigns using content from the Wix ShoutOut newsletter product.
According to Wix, the ad creation process on Wix functions similarly to how it's done on Facebook. The campaign's target audience is automatically set using Facebook's Lookalike targeting, but Wix users can customize their ads, configure targeting (such as an age group, gender and location) and establish budgets all via the Wix ShoutOut dashboard.
Once up and running, Facebook ad campaigns are monitored and managed through the social network's interface.
The collaboration is significant for both companies. For Wix, it can now offer business owners the option to launch a Facebook ad campaign without needing to leave the Wix platform. But perhaps more importantly, the integration puts Wix another step closer toward its goal of becoming more of a one-stop-shop for SMBs.
For Facebook, the integration gives 67 million Wix users a direct line into its ad creation tool -- which likely means more ad dollars as a result. What's more, the integration is somewhat novel for the social network.
While Facebook's API enables any website to tap into its ad platform, the Wix collaboration appears to be Facebook's only fully supported integration.
"Wix and Facebook are both seeking to make marketing simpler and more efficient for global businesses of all sizes," said Steve Irvine, head of Facebook's marketing partner program. "Our partnership will allow Wix ShoutOut users to extend the reach of their email marketing campaigns to Facebook in just a few clicks, getting their content in front of the people who matter most to their businesses."
More small business news: