Following months of speculation, Chinese mobile maker Xiaomi has officially announced its arrival in Brazil, its first international market outside Asia.
The firm has chosen to sell a single device in the country for now, entry-level smartphone Redmi2, which will retail at R$500 ($160) and can be paid for in ten installments of R$54,90 ($17,50).
Xiaomi expects its lower pricing will entice cost-conscious Brazilians as the country's economic conditions become more unstable. Predictions for the local smartphone market are also positive: analyst firm IDC expects growth of 16 percent for 2015 on last year's figures.
The first batch of Xiaomi devices will be imported, however this will change as Apple manufacturer Foxconn will be producing the Chinese company's phones from the second batch onwards in its São Paulo countryside factory.
Initially, sales will only be fulfilled online as of next week, however partnerships with high street retailers and mobile operators could be a possibility for the future, according to the company's head in Brazil, Hugo Barra.