Yahoo adds social networking browser Rockmelt to startup portfolio

Friday's answer to "What did Yahoo buy today?" is a social networking browser.


Continuing to strengthen its social media strategy and portfolio with fresh talent and assets, Yahoo has bought Rockmelt.

The Mountain View, Calif.-based startup produced a mashup of digital news reader app (similar to Flipboard and Google Currents), a social network, and a Web browser.

As suggested by The Next Web, perhaps Rockmelt tried to do too much at once.

Regardless, something the team did attracted the attention of the busy buyers over in Sunnyvale, which has been busy stocking up on social, mobile and now e-commerce startups.

The Rockmelt team confirmed the news on its website on Friday morning. Without revealing exactly how Rockmelt will be integrated at Yahoo, here's a snippet from the statement:

Yahoo! and Rockmelt share a common goal: To help people discover the best content from around the web. In our short four and a half years at Rockmelt, we’ve learned a lot about how you like to browse the web, discover content, and share the great stuff you’ve found. You’ve been right by our sides as we’ve celebrated successes, endured failures, and invented new ways of doing things. You’ve taught us a ton. And we plan to put everything we’ve learned to work at Yahoo!.

As of at least Friday, Rockmelt is no longer accepting new signups.

Furthermore, as of August 31, the Rockmelt apps and web product will be shut down -- signaling either the platform will be folded into another Yahoo product somewhere or that this was purely a talent acquisition.

Financial terms of the deal have not been disclosed.

The purchase of Rockmelt rounds out another busy shopping week for Yahoo.

On Wednesday , it was reported that Yahoo picked up e-commerce startup Lexity, self-touted as a "a one-stop shop" for e-commerce apps, promising apps for "every aspect" of an online business.

Image via The Official Rockmelt Blog