Today, 3pm Pacific time, is bewitching time for Yahoo, the New York Times confirms.
Yahoo will “flip the switch” to formally debut its new Panama search advertising platform.
What is new at Yahoo? In Yahoo’s own words:
To date, search ads on Yahoo! and its distribution partner sites have been ranked solely by bid price - the higher the bid, the higher an ad appears within the search results. When the new ranking model goes into effect, both bid and the ad's quality together will determine where an ad appears in the search results. The quality of an ad will be determined by its historical performance in the new system and its expected performance relative to other ads displayed at the same time. Ads of higher quality will generally receive better placement on the results page.
Sound familiar? Yahoo aims to out Google Google by imitating Google’s search advertising model.
Is imitation the sincerest form of flattery? Should Yahoo emulate Google?