Yahoo becomes AVG Secure Search provider

The deal gives Yahoo potential exposure to AVG's 143 million users, and gives Secure Search users access to an alternative search provider.

AVG has signed a deal with Yahoo that will see users of the security firm's Secure Search tool able to select Yahoo as their chosen search provider.

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Secure Search provides a security toolbar that includes search functionality. It also adds information to search results, showing how safe each result is to click on — this functionality was merged into Safe Search in August, from a product previously known as LinkScanner.

According to AVG CEO JR Smith , the Yahoo deal "represents a shift from the company's previous strategy of entering into exclusive search agreements in its search and advertising services business".

"Consumers have many choices when it comes to how they access the internet, and our objective is simply to keep them secure, each step of the way," Smith said.

For Yahoo, the deal means potential exposure of the company's search services to 143 million AVG users.

"We're committed to providing a rich search experience to AVG users and see this relationship as a strategic way for us to enrich and broaden our search footprint moving forward," Yahoo 'connections' chief Shashi Seth said.