Twitter continues to expand beyond its humble 140-character status update origins. The company is reportedly working with television networks to bring high-quality video content and advertising to the site.
The company has held talks with Viacom about hosting TV clips and selling ads alongside them, reported Bloomberg News. Twitter has also discussed partnering with Comcast Corp's NBCUniversal.
Folks familiar with the discussions told Bloomberg the partnerships would let Twitter stream videos and split the resulting ad revenues with the networks. There's no official date on when a deal will be struck, but some speculate it could happen by mid-May.
While these are only "talks," the move is yet another sign of Twitter's push to expand its focus and monetize its service. The San Francisco-based company also is expected tothat will let users stream and share music on the site.
Twitter already has partnerships with ESPN, Weather Channel and Turner Broadcasting System. The company also has an agreement with Nielsen to measure the amount of online discussion being generated by TV programs. A Nielsen report indicated that last June one-third of active Twitter users posted on the site about something they watched on TV.
This post was originally published on Smartplanet.com