I heard Suzie Reider, YouTube CMO, declare at Ad-Tech NYC last month that marketers won’t be “messing up” YouTube (see “YouTube on marketers: Won’t be ‘messing it up’”).
Reider also put forth “acceptable” ways to be part of the YouTube “community”: sponsor the YouTube “front door,” or buy a PVA, participatory video ad.
Reider did not mention, however, that $25,000 is the starting price for access to YouTubers.
YouTube now on its “Advertising Opportunities”:
Do you think your company deals in areas that are of interest to the YouTube community? Would you like to take part in bringing awareness to your products in a way that stands out from the typical Internet site? Do you have a campaign budget of at least $25,000? If your answer to all of these questions is "yes", please take a moment to fill out this form—we promise to get back in touch with you.
What price “clip-culture”? At least $25,000!