YouTube: What is NBC's end game?

The NBC – YouTube video game continues, big time.
Written by Donna Bogatin, Contributor

The NBC–SNL–YouTube video game continues, big time.

Last June I cited Rick Cotton, NBC Universal general counsel, on the NBC-YouTube “difficult balancing act as the video-sharing site gains in popularity” (see “NBC to partner with YouTube in posting NBC video clips”):

We invest millions of dollars in this content and we must aggressively protect it. At the same time, we want to promote it and we want people to see it.

Last weekend I discussed the YouTuber “exiva” upload of the SNL iPhone skit, noting it was not presented at the official NBC YouTube channel (see “YouTube, iPhone and NBC: Users in control?”).

Cotton, spoke about YouTube concerns again last weekend, as I cite in “NBC to YouTube: Video removal request game to end”:

Sand is running out of the hourglass…Cotton estimates that more than half the videos on YouTube featuring NBC Universal’s television and films are unauthorized…There is only so much we can do. As fast as a clip is taken down, YouTube users can always put up another. 
Three NBC Universal employees “troll the site every day” looking for studio-owned material and send more than 1000 take down requests to YouTube every month. 

What content are they looking for? What is NBC’s criteria for good vs. bad YouTuber uploads of NBC owned content?

Yesterday, the SNL iPhone skit was uploaded to the NBC YouTube brand channel and the video was still also available at "exiva's" channel. Today, it appears to have been removed from the YouTuber's channel.

Cotton decried the “video removal request game” NBC must play at YouTube. Is NBC also playing a content game of its own?

NBC wants content clarity from YouTube. YouTubers also deserve content clarity from NBC.

Should NBC publish an acceptable content uploading policy for YouTubers?

Editorial standards