/>
X
Innovation

YouTube: Will TV networks call Google's bluff?

Google vs. TV Networks
Written by Donna Bogatin, Contributor on

NBC, Viacom, Fox…will they ever put their money where their mouths are? 

Jeff Zucker officially took over the reigns of NBC Universal. His first order of business? A public (but cordial) wrist slap of Google’s YouTube. 

Zucker’s verbal “rebuff” of YouTube follows in the video footsteps of Viacom’s written demand that YouTube take down 100,000 videos it alleges to be infringing on its copyrights (see “Who needs Google? CBS vs. Viacom vs. NBC.”). 

NBC has a storied past with YouTube. The unauthorized uploading of SNL’s “Lazy Sunday” video helped propel YouTube into a viral video sharing sensation last year. NBC demanded its removal from YouTube but later became a YouTube cross-promotional partner. 

NBC’s dual YouTube personality continues. I asked last month “YouTube: What is NBC’s end game?” Zucker’s public statements mirror Viacom’s public statements, but the “outrage” seems feigned. 

Do television networks really believe the way to make Google play by normal business rules is to call them out via the press? 

In “Why Google will lose its multi-billion dollar video bet” I put forth that Google needs the TV networks more than the networks need YouTube.

WILL A NETWORK EVER MAKE A SERIOUS LEGAL CHALLENGE AGAINST YOUTUBE?
[poll id=46]

Editorial standards

Related

The 21 best Black Friday deals under $30 ahead of Cyber Monday
Amazon Fire TV Stick 4K

The 21 best Black Friday deals under $30 ahead of Cyber Monday

The 51 best early Cyber Monday deals on Amazon
Image of Amazon Echo Show 8 on a wooden table in front of a person cooking and folding pastry dough.

The 51 best early Cyber Monday deals on Amazon

The 60 best early Cyber Monday deals at Costco right now
LG 65" Class - QNED80 Series

The 60 best early Cyber Monday deals at Costco right now