Along with a fondness for a lunchtime tipple and a propensity towards scruffiness, impartiality is one of the characteristics that most journalists strive to affect when possible.
As far as our news coverage goes – we do try to present the facts in as balanced a way as possible – free from bias and what we might actually think about an issue. Some readers however have a hard time distinguishing us reporting what someone else claims to be true from what we believe as a publication. At the risk of generalising – another slightly more unfortunate characteristic of the trade – stories about Apple seem to attract comments that typify this confusion around the difference between reporting and opinion.
If you want to find out what we think about an issue – check out our Opinion. section and our daily leaders but don't try and infer it from our reporting – it is not the same thing.
Anyone who thinks that ZDNet is anti-Apple. should check out the enormous amount of content we have devoted to the company over the last few weeks and all of it fair and balanced. Take the Apple month of patches story – while other publications simply recycled the stories that were out there – we went to the effort to chat to the open source developer at the centre of the story Landon Fuller .
As for the accusations that we are pro-Microsoft – we are not pro-anyone and the boys from Redmond would probably be the first to point out how rigorously we deal with them: