Blogging gets corporate with the Blog Council
Blogging within the firewall is evolving from barely supervised or unsanctioned to a formal marketing and internal communications practice. The Blog Council, with founding companies AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo, has a mission to share advice and develop best practices, and to act as advocates for "responsible, ethics-based corporate blogging.