Finding conversational marketing's heartbeat
Eight years ago, Chris Locke, Rick Levine, Doc Searls, and David Weinberger presented the The Cluetrain Manifesto, which came up with the phrase that in the Internet age "markets are conversations."Now Peter Hirshberg, chairman of Technorati, and Steve Hayden, vice-chairman of Ogilvy & Mather Worldwide, along with Doc Searls are extending Cluetrain concepts to the office, with a paper, "The Manifesto on Monday Morning: How to put the wisdom of Cluetrain into action when you get to your office.