SAP's recipe for staying on top
SAP CEO Henning Kagermann laid out his company’s long term strategy this morning at an event for developers this morning. With an addressable market of $70 billion in 2010, SAP hopes to have 50 percent of its revenues from new products, 100,000 customers (up from 32,000 today) and 40 to 45 percent (33 percent at the end of 2005) of revenue coming from the mid-market--as well as software revenue grow of 15 to 17 percent and pro forma operating margin of 30 percent.