Scoble's 12 reasons for MS avoidance
Responding to Ross Mayfield's post on Microsoft's challenges in pivoting into services world inhabited by Google and others (Microsoft's announcements on the subject coming later this morning), Microsoft alpha blogger Robert Scoble offers 12 reasons--such as start up costs, performance per dollar, no lock in, more scalable, more security, easier to customize--why Web 2.0 entrepreneurs say that they don't want to work with Microsoft software.