Comcast renames TV Everywhere, launches nationally

Comcast's grand experiment in on demand Internet video---formerly known as TV Everywhere---has gone national. New name: Fancast XFINITY TV.

The cable giant should have stuck with TV Everywhere (statement, Techmeme).

TV Everywhere, err Fancast XFINITY TV, is the cable industry's answer to Internet video services. The general idea is to make your cable subscription portable to the Internet.

Fancast.com is Comcast's online TV site and has 12,000 hours of content for free. In a nutshell, Comcast is laying a subscription service on top of that platform.

The XFINITY site is still in beta, but any Comcast customer with a cable or Internet subscription can give it a whirl.

Related:

• Meet the new Comcast-NBCU: Content meets conduit everywhere; Will it work?
• TV Everywhere: We're not just ready; we're already doing it
• Comcast's Burke: TV Everywhere trials going national in 30 to 60 days