Vevo to require Facebook for registration

Remember when Spotify had to defend its new Facebook requirement? Well, Vevo, the second biggest service providing online video, sent an e-mail to its users today informing them they will soon be required to log into Vevo.com using Facebook. The e-mail says a new version of the site is coming exactly one week from today, and from then on all accounts must be connected with Facebook.

As you can see in the screenshot above, this is further confirmed on the Vevo login page:

We will soon disable all non-Facebook registered logins to VEVO. To get the full VEVO experience, please enter through Facebook. This way you’ll enjoy a richer experience while watching and sharing music videos and all of our other content.

Vevo was one of Facebook's 17 launch partners that announced Facebook integration at the company's 2011 f8 developer conference in September 2011. Vevo.com already leverages Facebook's Open Graph: when users watch music videos, stories are automatically shared on your Ticker, Timeline, and News Feed. The website itself features Like buttons and Facebook comments.

Here is the full e-mail (titled "The new VEVO.com is coming"), courtesy of TNW, which appears to be almost identical to a Vevo blog post from two days ago:

Dearest VEVO.com member,

At some point in the last two years you signed up for an account at VEVO.com. We hope you've enjoyed your time with us so far.

We've learned a lot about what you want from us, and we're about to unveil an entire new VEVO experience. We plan to give you a first-look at the new VEVO soon, but first we wanted to let you know that as part of the new VEVO we will be offering account registration only through Facebook. As a result we will be able to offer you a more personalized and social VEVO.

If you'd like to save any playlists that you have previously created, please visit your current VEVO account and connect it with Facebook today, or sometime in the next seven days. We'll be moving over to the new VEVO on March 9.

Stay tuned for that sneak peek!

Sincerely, VEVO

The rumor that Facebook wants to replace YouTube and power Vevo just got a little bit juicier.

See also:

• Facebook now lets you listen to music with friends
• Facebook users have shared 1.5 billion listening activities
• Facebook kills official Music Player and Discography apps
• Sean Parker: use Facebook to make Spotify the next Napster
• Spotify bug kept sharing music on Facebook even after opting out
• Spotify defends new Facebook requirement