LG Ally set to debut May 20 with special edition 'Iron Man' comic book

LG is all set to release their first Android-powered mobile phone, the LG Ally, this month. The slide-out handheld is also popping up in a number Iron Man 2-related promotions, so you won't be able to avoid this one.

The LG Ally will sport a slide-out, full QWERTY keyboard plus a touchscreen. While the carrier isn't specified in the release, it would be surprising if it didn't become available with Verizon. Either way, it will be out May 20th.

But LG seems to be more concerned with the Iron Man tie-ins, starting with the LG Ally is staring in its own over-the-top, cheesy blockbuster commercial, which you can enjoy on YouTube. LG is also launching promotions on additional products, including an "Augmented Reality enabled" Iron Man 2 comic book with the purchase of an LG Ally, LG Chocolate Touch or LG enV Touch.

That's topped off by specials on LED HDTVs and Blu-ray players, plus a sweepstakes to win an LG Ally with a year of free service, two tickets to the domestic premiere of a Marvel movie (Thor?), and a 55-inch class LG "Infinia" LED HDTV and LG Network Blu-ray Home Theater System. LG is certainly pulling out all the stops with this little mobile device, but doesn't it seem like a bit much? Wonder how many times that LG Ally (or any LG device) will be spotlighted in the movie itself...