Starting in 1996, before 'blog' was even a word, Rupert Goodwins has been writing dyspeptic, dramatic, disbelieving or delighted descriptions of daily life in IT journalism. Rupert's Diary is that col
Rupert has worked at ZDNET UK, IT Week, PC Magazine, Computer Life, Mac User, Alfa Systems, Amstrad, Sinclair, Micronet 800, Marconi Space and Defence Systems, and a dodgy TV repair shop in the back streets of Plymouth. He can still swap out a gassy PL509 with the best of 'em. If you want to promote your company or product, fine -- but please tell me what it is and why it's interesting right up front in the message. PRs: the probability of a successful pitch can be calculated by the following handy formula applied to the details of your client's latest wheeze. 3NT x 4UP x 2BI x 5EAI = P(copy)3M^3 x 2ACE x 10L, where NT = New Technology, UP = Unique Product, BI = Beer Involved, EAI = Engineers Available for Interview, M = Marketing Managers, EMEA or Mornings, ACE = Already Covered Elsewhere (i.e. your American brethren have already spilled the beans) and L = the word Leading or Leader in the first para of the press release. Dear Engineer, Researcher or Inventor: Talk to me -- it's the new stuff that makes this game worthwhile.