Internet ads creep up on TV, total $26 billion in sales for 2010

Internet advertising revenue for 2010 was $26 billion, up 15 percent from a year ago. Of that tally, mobile was a small, but growing chunk with $550 million to $650 million in sales. Overall, Internet Internet ads are creeping up on TV ads as the top format.

Among the key trends:

• Search was 46 percent of revenue in 2010.
• Sponsorships surged 88 percent in 2010 compared to 2009.
• Display ads brought in $10 billion in revenue, up 24 percent from 2009.
• Mobile ad revenue was between $550 million and $650 million.

By the charts: