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Amazon shares slump amid mixed messages

Talk of 'profits' and 'break even' sounds hollow as sales slide...
Written by Kate Hanaghan, Contributor

Talk of 'profits' and 'break even' sounds hollow as sales slide...

Amazon took a beating on the Nasdaq yesterday after it was revealed that sales would continue to slump into the fast-approaching Christmas season. At close, its share price was down 20 per cent to $7.64. Although it has managed to squeeze its losses for this quarter, this is the third consecutive quarter that sales have dropped. Promises the company would hit profitability next quarter were dampened by CEO Jeff Bezos who warned there were no "guarantees".
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