Nokia's competitors will be...

... Apple and Google. Apparently.

That link there is to a very interesting interview on the Mobile Today website with Nokia's UK MD, Simon Ainslie. From the interview:

As we’re in more of a saturated mobile phone market [certainly in the UK], you need to expand beyond mobile phones.... To maintain our margins and maintain the best experience for users, you’ve got to move out of hardware and into experience. We can’t remain a devices business.

You have been warned...