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Q3 online ad spend up on 1999, down on Q2

Global online advertising spend for the third quarter of 2000 was $1.9bn, down 6.5 per cent from Q2 - the first time web sales have fallen quarter to quarter.
Written by Sally Watson, Contributor

Global online advertising spend for the third quarter of 2000 was $1.9bn, down 6.5 per cent from Q2 - the first time web sales have fallen quarter to quarter.

The figures from PricewaterhouseCoopers and the Internet Advertising Bureau (IAB) suggest a slight depression in the market in the second half of the year, brought on by market turbulence and the failure of some high-profile dot-com companies. Despite the softening, ad sales figures are up more than 63 per cent on the same quarter of 1999 and overall spend for the first three quarters of the year is up on 1999 from $4.6bn to $6.1bn.
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