LinkedIn's SlideShare updating marketers with data from content shared via email

LinkedIn-owned SlideShare is rolling out a new tool that could enable more-informed business decisions based on real-time responses from content sent via email.

Targeted towards the sales and marketing bunch, Send Tracker is a content analytics tool that lets users share new or existing content from a SlideShare account to a prospect via email.

Essentially, the process is that the SlideShare account holder can send content to a potential customer via email, see when they opened the link to the content, how they engaged with it, and then determine which parts of the content resonated with the recipient the most.

Meanwhile, the system is sending the SlideShare user both real-time alerts about when the recipient opened the email and analytics about how the content was being engaged.

Some examples of data being filtered back include finding out how much time was spent on reviewing each slide to comparing engagement across a content library.

SlideShare reps boasted in a blog post on Tuesday that this should eliminate "guess work," describing further that "salespeople can focus their attention on the prospects most engaged with their content, at the right time," with "less time wasted on blind emails and content that doesn’t resonate with the intended audience."

Send Tracker will be integrated into the premium version of SlideShare.

To recall, LinkedIn acquired the content and presentation sharing site last May for $118.75 million.

At the time, LinkedIn CEO Jeff Weiner commented in prepared remarks about how SlideShare would fit in with the professional social network, asserting that "presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity."

Image via LinkedIn