Asia's business users will want to see productivity gains from faster operational processes in order to justify the implementation of an in-memory database platform.
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To ensure regulatory compliance, companies in Asia looking to adopt software-as-a-service adoption should be mindful about data protection and specific vertical regulations established in the country they operate.
There need not be a conflict between data privacy and monetization, as long as telcos ensure appropriate mechanisms and permission settings are in place.
Building on government's push for analytics capabilities, the platforms from Singapore Management University and StarHub aim to help businesses create highly targeted campaigns.
The partnership creates a real-time data analytics suite targeting financial services, manufacturing and public sectors, which are more subject to data "onslaught".
As more business end-users get access to analytics tools, the way data is presented will need to enable "cognitive" visualization in order for them to better make sense of the insights.
Companies tend to pay little attention to data quality and perceive it as IT-related issue, but business users must be roped in so information can be accurate and better harnessed.