Samsung is expecting record quarterly revenue and a profit jump in the first quarter, backed by smartphones and chips.
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With the third iteration of Samsung's foldable unveiled, Samsung hopes they will provide the 'sustainable growth' for making the new category mainstream.
Samsung has reclaimed some of its lost smartphone market share from Apple in South Korea during the first quarter of 2021, thanks to the Galaxy S21 series being launched earlier than usual.
Widespread complaints have emerged regarding the performance of Samsung Galaxy S22 devices being limited by a preinstalled app.
Samsung will likely introduce a colour customisation option for the Galaxy Z Flip 3 at the event.
Upcoming Galaxy Z phones will feature an S Pen "designed specifically for foldable phones" and more apps, Samsung's mobile boss says.
The Galaxy Z Fold 3 and Galaxy Z Flip 3 are interesting improvements from past iterations with new features added to hardware and user interface.
Galaxy S22 Ultra has accounted for 60% of Galaxy S22 series sales so far, Samsung said.