Samsung Electronics has promoted 221 senior executives, the most since 2013, with 99 of them from the highly profitable semiconductor business.
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LG Electronics' naming of a new mobile boss shows that the company will focus on offering more Internet of Things (IoT) services to leverage its home appliance dominance.
Samsung Electronics has overhauled its top leadership line-up after three years of minimal changes, reflecting the sense of urgency surrounding the conglomerate.
Samsung's annual leadership reshuffle has seen Koh Dong-jin named as president and head of the mobile division, with JK Shin to stay on as CEO
Injong Rhee, a key Samsung executive behind Samsung Pay, Knox, and Bixby, will join Google as an entrepreneur-in-residence.