Consumers and enterprises are already savvy, but supporting infrastructures need to catch up and offer functionalities retailers need to fully integrate location-based marketing into their business.
The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her… RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate masquerading as a group-buying addict.