After having pushed the Indian telecom industry towards the brink of despair with its cut rate pricing, Reliance Jio's new scheme is a master class in how to seek market dominance through financial ingenuity.
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The entire telecom industry in India is headed for a slowdown thanks to rock-bottom rates in an environment that already is witnessing flat data revenues.
Reliance Jio's onslaught and an impending spectrum sale has compelled Vodafone to act quickly so its Indian arm can remain competitive.
Reliance Jio has decided that war it is, and has unleashed what will be a prolonged period of cheap data in an effort to lure customers. The question that remains is whether the industry will be able to withstand the ensuing carnage.
The manner in which Reliance Jio, Indian telecom's newest entrant, choses to grow its subscriber base will determine the shape of pricing in the years to come.
Reliance Jio still has to woo existing customers away from tenacious biggies like Airtel and scrappy middleweights like Idea. However, that aside, it seems to have all the pieces in place in a remarkably well-thought out and brilliantly executed strategy.
The Indian government has other plans for the unutilized TV spectrum used in white space technology.
But is the technology capable of doing so in the Indian context?
Low capex costs, a huge range, and abundant TV spectrum make Saankhya and Microsoft's solutions potentially transformative for rural India.
Airtel's new deal with IBM is an indication of the shift underway in telecom, where the biggies want to do a lot of the work required in-house rather than outsource the whole pie away