Brian Haverty

Editorial Director

Brian Haverty has been editing and writing on an extensive range of technology subjects for 10 years in Australia but the areas he specialises in are digital publishing and production systems. He has launched a number of print publications in Australia, including Technology & Business and C|Level, and has served as Editor-in-Chief for the Australian editions of PC Magazine and Windows Sources.

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Who do you work for again?

Who do you work for again?

commentary Somehow it seems to me that the naming game is just getting a bit too ridiculous.Having lived for a number of years in Japan, I have to admit I've developed a great love for the process of product naming.

May 4, 2004 by in Tech Industry