Leon Spencer

Journalist

Leon covers enterprise technology and start-ups from ZDNet's Sydney newsroom.

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Apple granted VR headset patent

Apple granted VR headset patent

The US Patent Office has granted Apple a patent for a virtual-reality headset designed to accommodate an iPhone for its display, much like Google's Cardboard or Samsung's Gear VR headset.

February 17, 2015 by in Apple

Parasite marketing: How to piggyback an iPhone launch

Parasite marketing: How to piggyback an iPhone launch

Piggybacking off the hype around an iPhone launch has become common fodder for marketing and PR people alike, with most Apple store line-ups now heavily populated by representatives of third-party businesses, but the sheen of these stunts may finally be on the wane.

September 18, 2014 by in Apple

Apple granted 'iTime' patent

Apple granted 'iTime' patent

Apple has secured a patent from the United States Patent and Trademark Office for a device referred to as 'iTime', revealing some of the features that may be included in the company’s highly anticipated watch device.

July 22, 2014 by in Apple