Can big data technology be used to replace creative marketing?
Marketers are coming to grips with how to use big data and analytics to better target customers, but does that mean they can afford to be less creative?
Marketers are coming to grips with how to use big data and analytics to better target customers, but does that mean they can afford to be less creative?
Privacy advocates may have concerns over the use of big data, but it seems that the conversations on how it could be used to enhance privacy are not being had with security companies.
ZDNet's Australian directory of M2M vendors has market, product, and contact information on companies that provide M2M-related products and services.
Machine-to-machine technology looks set to take off, but are businesses running to it without considering the security aspects? We spoke to the industry about what security implications exist and how serious they are.
Changes in regulations for investment managers mean big changes to their IT systems, but when funds have multiple systems that need to reflect the changes, discrete systems will no longer be able to cut it, according to SimCorp.
Keeping on top of fraud in banking requires banks to be fast-acting, something that is made even more complicated in the world of big data.
Banks have had the advantage when it comes to using financial data to learn more about their customers, but that might soon change with other sources, such as geolocation, proving even better than card data.
The inability to share and analyse Australia's healthcare data has prevented researchers from using big data for analysis, but that's about to change.